Why We Buy
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Let’s explore Veblen Goods – how higher prices make us want and like products more.
How changing one number grew Snickers sales by 38%
This is the fourth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
Treat yourself to a coffee break because this week we’re diving into Nespresso and how they use buyer psychology principles in their business.
Boost conversions 33% with 1 word
This is the third issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
Unusually Awesome Social Proof
Let’s explore Social Proof – why we take cues from others.
How to double sales with trigger events
This is the second issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
Let’s explore Surveys – how personalizing the marketing experience drives more revenue.
Why you actually don’t want only 5-star reviews
This is the first issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
Let’s explore Action Bias – why we prefer doing something to nothing.
Let’s explore Groupthink – why ideas that are most agreed upon often win even if they’re not necessarily the best idea.
Let’s explore Temptation Bundling—why pairing a “should” with a “want” can make buyers happier.
Let’s explore Pattern Interrupt – how using contrast drives people to pay attention.
Let’s explore Memes – why memes can drive LOLz, action, and sales.
Let’s explore Soloman’s Paradox – why other people’s problems seem so much easier to solve than ours.
Let’s explore Fresh Starts – why we feel so motivated at the start of every year.
Let’s explore Mimicry – why we unconsciously imitate behaviours, speech, & movements of others (and how being a copycat can drive conversions).
Let’s explore Idleness Aversion – why people are happier when they’re keeping busy.
Let’s explore Hick’s Law – why more options take us longer to make a decision.
Let’s explore and analyze Ahrefs to see how they use buyer psychology principles to maintain market share for 10+ years.
Let’s explore Faces – how our natural instinct to pay attention to faces makes us watch, click, and buy.