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Why We Buy

Learn buyer psychology in 3 minutes a week

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Choice Closure

Let’s explore Choice Closure—why physically closing something makes us feel like we can move on from the decision-making part of our purchase.

Veblen Goods

Veblen Goods

Let’s explore Veblen Goods – how higher prices make us want and like products more.

Nespresso

Nespresso

Treat yourself to a coffee break because this week we’re diving into Nespresso and how they use buyer psychology principles in their business.

Surveys

Surveys

Let’s explore Surveys – how personalizing the marketing experience drives more revenue.

Action Bias

Action Bias

Let’s explore Action Bias – why we prefer doing something to nothing.

Groupthink

Groupthink

Let’s explore Groupthink – why ideas that are most agreed upon often win even if they’re not necessarily the best idea.

Temptation Bundling

Temptation Bundling

Let’s explore Temptation Bundling—why pairing a “should” with a “want” can make buyers happier.

Pattern Interrupt

Pattern Interrupt

Let’s explore Pattern Interrupt – how using contrast drives people to pay attention.

Memes

Memes

Let’s explore Memes – why memes can drive LOLz, action, and sales.

Soloman’s Paradox

Soloman’s Paradox

Let’s explore Soloman’s Paradox – why other people’s problems seem so much easier to solve than ours.

Fresh Starts

Fresh Starts

Let’s explore Fresh Starts – why we feel so motivated at the start of every year.

Mimicry

Mimicry

Let’s explore Mimicry – why we unconsciously imitate behaviours, speech, & movements of others (and how being a copycat can drive conversions).

Idleness Aversion

Idleness Aversion

Let’s explore Idleness Aversion – why people are happier when they’re keeping busy.

Hick’s Law

Hick’s Law

Let’s explore Hick’s Law – why more options take us longer to make a decision.

Ahrefs

Ahrefs

Let’s explore and analyze Ahrefs to see how they use buyer psychology principles to maintain market share for 10+ years.

Faces

Faces

Let’s explore Faces – how our natural instinct to pay attention to faces makes us watch, click, and buy.

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one customer psychology tip delivered straight to your inbox each week. It’s like a 2-min workout for your brain.

You're in. Giddy up! 🤠

Become the go-to customer EXPERT

If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

Want first dibs when we launch our new certification program? Jump on the waitlist.

You're in. Giddy up 🤠

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're on the waitlist! We'll reach out soon!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!