Why We Buy

Let’s explore Veblen Goods – how higher prices make us want and like products more.

This is the fourth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Treat yourself to a coffee break because this week we’re diving into Nespresso and how they use buyer psychology principles in their business.

This is the third issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Social Proof – why we take cues from others.

This is the second issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
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Let’s explore Surveys – how personalizing the marketing experience drives more revenue.

This is the first issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.

Let’s explore Action Bias – why we prefer doing something to nothing.

Let’s explore Groupthink – why ideas that are most agreed upon often win even if they’re not necessarily the best idea.

Let’s explore Temptation Bundling—why pairing a “should” with a “want” can make buyers happier.

Let’s explore Pattern Interrupt – how using contrast drives people to pay attention.

Let’s explore Memes – why memes can drive LOLz, action, and sales.

Let’s explore Soloman’s Paradox – why other people’s problems seem so much easier to solve than ours.

Let’s explore Fresh Starts – why we feel so motivated at the start of every year.

Let’s explore Mimicry – why we unconsciously imitate behaviours, speech, & movements of others (and how being a copycat can drive conversions).

Let’s explore Idleness Aversion – why people are happier when they’re keeping busy.

Let’s explore Hick’s Law – why more options take us longer to make a decision.

Let’s explore and analyze Ahrefs to see how they use buyer psychology principles to maintain market share for 10+ years.

Let’s explore Faces – how our natural instinct to pay attention to faces makes us watch, click, and buy.