Why We Buy

This is the tenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore SMS Marketing—how smart marketers are pulling 98% open rates by meeting customers where they spend most of their time.

This is the ninth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Storytelling – why great storytelling leads to more products selling.

This is the eighth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

This is the seventh issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Confirmation Bias – why we seek out information that confirms what we want to believe.

This is the sixth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let us explore Social Doubt – what repels people from buying into your brand.

This is the fifth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Veblen Goods – how higher prices make us want and like products more.

This is the fourth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Treat yourself to a coffee break because this week we’re diving into Nespresso and how they use buyer psychology principles in their business.

This is the third issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Social Proof – why we take cues from others.

This is the second issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
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Let’s explore Surveys – how personalizing the marketing experience drives more revenue.

This is the first issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.

Let’s explore Action Bias – why we prefer doing something to nothing.

Let’s explore Groupthink – why ideas that are most agreed upon often win even if they’re not necessarily the best idea.