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Our fans could be your future customers

Why We Buy has quickly become one of the most popular marketing newsletters in the world. Both our readers and brand sponsors love it.

Past Sponsors

Past Sponsors

“Been great collaborating on this. Nice to spend some of that Hubspot dollar on something worthwhile rather than chucking it down a paid ads drain.”

Phill Agnew

Nudge Podcast (A Hubspot Network Podcast)

SPONSOR WHY WE BUY

Why We Buy is a free weekly newsletter that explores the hidden reason why people buy. It’s a must-read among marketers and business leaders.

Newsletter Stats

  • 69,300 subscribers
  • 40% open rate
  • 250-750 average clicks on sponsored content (based on relevancy)
  • 0.3% unsubscribe rate

Our Fans

We attract geeky marketers, founders, and service providers (eg. agencies, freelancers) who strive to market smarter.

  • Typically work with high-growth companies (eg. SaaS, e-commerce, CPG, online learning, etc.)
  • 43% work for 11-50-person companies
  • 31% work for 50+ person companies
  • 84% in North America & Europe
  • 130,000 Twitter followers
  • 68,100 LinkedIn followers

Our readers are commonly decision-makers who are eager to invest in tools, talent, training, and resources that will help them to learn faster and outsmart the competition.

Trusted by over 69,300 marketers and founders at companies like:

Reforge partnered with Katelyn/Why We Buy for a three-month newsletter partnership and was thrilled with the results. More than 85% of traffic driven by the newsletter was incremental – and most importantly, the traffic was both qualified and took meaningful action (meeting or exceeding KPIs versus other channels). Katelyn is thoughtful in her approach, has strong, creative ideas, and really moves in “the spirit of partnership”.

BRITTNEE ANDERSON

PARTNER MARKETING, Reforge

LET’S GET STARTED

We only partner with brands that we know our readers will love

Please complete the quick questionnaire below and we’ll follow-up with a personalized sponsorship proposal

“Why We Buy is one of the best sponsorships we’ve invested in. Katelyn’s audience LOVES the Why We Buy newsletter and she takes the time to understand our business goals. As a result, we got 100s of sign ups for our app and gained new enterprise customers, all while growing our brand awareness with a really high-quality audience.

Alaina Thompson

Growth Marketing Manager, The Juice

Shoutout from our readers

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one customer psychology tip delivered straight to your inbox each week. It’s like a 2-min workout for your brain.

You're in. Giddy up! 🤠

Become the go-to customer EXPERT

If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

Want first dibs when we launch our new certification program? Jump on the waitlist.

You're in. Giddy up 🤠

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're on the waitlist! We'll reach out soon!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!