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Why We Buy has quickly become one of the most popular marketing newsletters in the world. Both our readers and brand sponsors love it.

Past Sponsors
Past Sponsors





“Been great collaborating on this. Nice to spend some of that Hubspot dollar on something worthwhile rather than chucking it down a paid ads drain.”
Phill Agnew
Nudge Podcast (A Hubspot Network Podcast)

SPONSOR WHY WE BUY
Why We Buy is a free weekly newsletter that explores the hidden reason why people buy. It’s a must-read among marketers and business leaders.
Newsletter Stats
- 48,500 subscribers
- 46% open rate
- 0.3% unsubscribe rate
Our Fans
- Marketers and business leaders who typically work with high-growth companies (eg. SaaS, e-commerce, CPG, online learning, etc.)
- 116,200 Twitter followers
- 49,500 LinkedIn followers
We attract geeky marketers, founders, and service providers (eg. agencies, freelancers) who strive to market smarter. Our readers are commonly decision-makers who are eager to invest in tools, talent, training, and resources that will help them to learn faster and outsmart the competition.
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“Reforge partnered with Katelyn/Why We Buy for a three-month newsletter partnership and was thrilled with the results. More than 85% of traffic driven by the newsletter was incremental – and most importantly, the traffic was both qualified and took meaningful action (meeting or exceeding KPIs versus other channels). Katelyn is thoughtful in her approach, has strong, creative ideas, and really moves in ‘the spirit of partnership’.”
Brittnee Anderson
Partner Marketing, Reforge


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