Our fans could be your future customers
Why We Buy has quickly become one of the most popular marketing newsletters in the world. Both our readers and brand sponsors love it.
“Been great collaborating on this. Nice to spend some of that Hubspot dollar on something worthwhile rather than chucking it down a paid ads drain.”
Nudge Podcast (A Hubspot Network Podcast)
SPONSOR WHY WE BUY
Why We Buy is a free weekly newsletter that explores the hidden reason why people buy. It’s a must-read among marketers and business leaders.
- 59,000 subscribers
- 42% open rate
- 250-750 average clicks on sponsored content (based on relevancy)
- 0.3% unsubscribe rate
We attract geeky marketers, founders, and service providers (eg. agencies, freelancers) who strive to market smarter.
- Typically work with high-growth companies (eg. SaaS, e-commerce, CPG, online learning, etc.)
- 43% work for 11-50-person companies
- 31% work for 50+ person companies
- 84% in North America & Europe
- 124,700 Twitter followers
- 62,500 LinkedIn followers
Our readers are commonly decision-makers who are eager to invest in tools, talent, training, and resources that will help them to learn faster and outsmart the competition.
Trusted by over 59,000 marketers and founders at companies like:
Reforge partnered with Katelyn/Why We Buy for a three-month newsletter partnership and was thrilled with the results. More than 85% of traffic driven by the newsletter was incremental – and most importantly, the traffic was both qualified and took meaningful action (meeting or exceeding KPIs versus other channels). Katelyn is thoughtful in her approach, has strong, creative ideas, and really moves in “the spirit of partnership”.
PARTNER MARKETING, Reforge
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“Why We Buy is one of the best sponsorships we’ve invested in. Katelyn’s audience LOVES the Why We Buy newsletter and she takes the time to understand our business goals. As a result, we got 100s of sign ups for our app and gained new enterprise customers, all while growing our brand awareness with a really high-quality audience.