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Choice Closure

Choice Closure

by | Sep 11, 2024 | Buyer Psychology, Why We Buy

🤔 Did you know… Your customers (and you) make ~35,000 decisions each day. And after doing *that,* the last thing they wanna do is sift through different subscription options to find the best one for them. Dropbox knows that very well and decided to do something...
Hindsight Bias

Hindsight Bias

by | Sep 3, 2024 | Buyer Psychology, Why We Buy

🤔 Did you know… On Monday morning, you’ll be bombarded with these statements: > “If he had just run a different route, he would’ve scored.” > “Brady would’ve nailed that pass.” > “He was WIDE OPEN! All he had to do was CATCH THE BALL!!!” This is known...
Priming

Priming

by | Aug 27, 2024 | Buyer Psychology, Why We Buy

🤔 Did you know… McDonald’s could’ve used any color they wanted in their logo. Yet they chose red and yellow—*not* because they’re an attractive color combo. But because they make it *more likely* you’ll swing through their drive-thru and grab a Big Mac with...
Faces

Faces

by | Aug 20, 2024 | Buyer Psychology, Why We Buy

🤔 Did you know… With more than 270,000,000 paid subscribers, Netflix is the largest streaming service in the world. But with a slew of competitors, they’ve gotta be on their A-game to keep viewers coming back to *them* for more. So they conducted 1000s of...
Memes

Memes

by | Aug 13, 2024 | Buyer Psychology, Why We Buy

🤔 Did you know… The “Home of the Whopper” (AKA Burger King) was one of the first brands to use memes in their marketing. They reached out to Elliot Tebele (creator of the viral meme account @fuckjerry) and offered him $30,000 to post ONE meme on their behalf....

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Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!