by Katelyn | Jan 8, 2025 | Customer Research, customer strategy, marketing
The year was 1913. Ernest Shackleton, an explorer, needed to recruit brave sailors to join him on an expedition to the Imperial Trans-Antarctic Expedition. He placed an ad in The Times that included just 24 words… “Men wanted for hazardous journey. Small wages,...
by Katelyn | Jun 15, 2022 | Customer Research, customer strategy, marketing
The year was 1913. Ernest Shackleton, an explorer, needed to recruit brave sailors to join him on an expedition to the Imperial Trans-Antarctic Expedition. He placed an ad in The Times that included just 24 words… “Men wanted for hazardous journey. Small wages,...
by Katelyn | Jun 10, 2022 | Customer Research, marketing
Don’t write your customer copy. Steal it. Before you think I’m encouraging you to plagiarize, hear me out… In an ideal world, every company would heavily invest in upfront customer research. Marketers would interview customers 1:1, send surveys to an engaged email...
by Katelyn | Jun 6, 2021 | Customer Research, marketing
Liquor and Guessing: A Time-Honoured Marketing Tradition (That Customers Hate) You wanna hear something strange? In the last 2 weeks, 5 different marketers—from 3 different countries—have contacted me outta the blue to ask me The. Exact. Same. Question… “How can I...
by Katelyn | Feb 18, 2021 | Customer Research
I have good news for you. It’s not going to seem like good news at first though. In fact, it’s going to seem like a really sad state of affairs. Let me explain… According to a massive study by CoSChedule, 65% of marketers report doing audience...
Recent Comments